A two-year sandwich course to prepare for jobs in Marketing

A real career boost, the Master in Marketing and Sales provides training dealing with the fundamentals of marketing and the management methods that a senior manager is required to use on a daily basis. It also offers an international outlook.

The "Marketing and Commercial Management" specialisation prepares students for the various marketing professions (see section on job opportunities). It also offers a research course for students wishing to pursue a career as a teacher-researcher.

The programme has close links with the socio-economic environment. Students can benefit from professionalization contracts, companies visits and classes dealing with public or private organisations issues encountered in their field of activity. The diploma association, "Market'us", also helps to maintain bonds between students and former graduates.

PUBLIC

INITIAL TRAINING: holders of a Bachelor's degree, including other disciplines than management (human sciences, literature, life and earth sciences, engineering sciences, etc.)

CONTINUING EDUCATION: professionals, employees in continuing education, wishing to integrate the Master 1 or Master 2, must justify 3 years of professional experience and hold a bac +3 level or a bac +4 level.

OPPORTUNITIES

Graduates have many different responsibilities in various sectors: industry, mass distribution, communication, banking, insurance, etc.

ORGANISATION AND OBJECTIVES

The first year (M1) offers initial training courses or sandwich courses through a professionalization contract. It trains students to understand the fundamentals of marketing and the management methods that a senior manager must necessarily use.

 From the Master 1, the student can integrate a company or a professional organisation during his training, via the following professionalization arrangements:

                     -    The apprenticeship agreement, IAE Nancy is a partner of the CFA of the University of Lorraine
                     -    The professionalization contract
                     -    Internship

M1 students following an initial training will be required to complete a long-term internship (at least 16 weeks).

The training covers an international dimension leading to offer more courses taught in English, particularly for the Master 2. Moreover, M1 students following an initial training have the opportunity to do their internship or part of their training abroad thanks to many partnerships. It is also possible to complete the entire M2 programme abroad as part of the ERASMUS or BCI (ex-CREPUQ) programme.

ADMISSION AND APPLICATION

INITIAL TRAINING

SANDWICH COURSE

CONTINUING EDUCATION

The master 1 is accessible to all student with a Bachelor’s degree including other disciplines than management (human sciences, literature, life and earth sciences, engineering sciences, etc.)

Recruitment is based on a file and an interview for eligible candidates.

CONTINUING EDUCATION: application + interview for working professionals or those covered by the Validation of Professional and Personal Experience (VAPP - law 1985) or the Validation of Acquired Experience (VAE).

DOWNLOAD COURSES DETAILS

Code RNCP : 35907

Code CPF : 309609

A two-year sandwich course to prepare for jobs in Marketing

A real career boost, the Master in Marketing and Sales provides training dealing with the fundamentals of marketing and the management methods that a senior manager is required to use on a daily basis. It also offers an international outlook.

The "Marketing and Commercial Management" specialisation prepares students for the various marketing professions (see section on job opportunities). It also offers a research course for students wishing to pursue a career as a teacher-researcher.

The programme has close links with the socio-economic environment. Students can benefit from professionalization contracts, companies visits and classes dealing with public or private organisations issues encountered in their field of activity. The diploma association, "Market'us", also helps to maintain bonds between students and former graduates.

PUBLIC

INITIAL TRAINING: holders of a Bachelor's degree, including other disciplines than management (human sciences, literature, life and earth sciences, engineering sciences, etc.)

CONTINUING EDUCATION: professionals, employees in continuing education, wishing to integrate the Master 1 or Master 2, must justify 3 years of professional experience and hold a bac +3 level or a bac +4 level.

OPPORTUNITIES

Graduates have many different responsibilities in various sectors: industry, mass distribution, communication, banking, insurance, etc.

• Marketing manager • Digital marketing project manager
• Communication manager • Group manager • Customer manager
• Regional sales manager
• Digital distribution and database manager
• Area manager • Advertising manager • Community manager

ORGANISATION & OBJECTIFS

The second year offers compulsory a sandwich course (with the exception of the research course) through an apprenticeship or professionalization contract. It thus allows the students to discover and integrate the professional world and to benefit from a real combination of theory and practice. The Master 2 focuses on the international dimension and on communication - including digital communication - dimensions that have become essential today.

The training covers an international dimension leading to offer more courses taught in English, particularly for the Master 2. Moreover, M1 students following an initial training have the opportunity to do their internship or part of their training abroad thanks to many partnerships partnerships. It is also possible to complete the entire M2 programme abroad as part of the ERASMUS or BCI (ex-CREPUQ) programme.

ADMISSION AND APPLICATION

SANDWICH COURSE

CONTINUING EDUCATION

The Master 2 is open to holders or future holders of a diploma equivalent to at least four years of higher education (240 ECTS) and with a solid knowledge in marketing.

Eligibility is based on the student's application file for students who have completed a Master 1 in Marketing and Sales or an equivalent four-year degree.

CONTINUING EDUCATION: application + interview for working professionals or those covered by the Validation of Professional and Personal Experience (VAPP - law 1985) or the Validation of Acquired Experience (VAE).

DOWNLOAD COURSES DETAILS

Code RNCP : 35907

Code CPF : 309609